Návrh stratégie rozvoja firmy

Abstract

The mastes thesis of name „The Proposal of Company Development Strategy“ defines the elementary knowledge about strategic management and company analyses. The prologe contains the content and the purpose of master thesis. Theoretical basis of strategic management of company defines the vision, mission and objectives and they bring the teoretical basis of company analyses and e-business. There are informations about analyzed company in third chapter with micro and macro segment analyses, financial analyses and SWOT analyze. These are important for the fourth chapter with name The proposal of company develompement strategy and implementation. In conclusion is the evaluation of master thesis.