Konkurenceschopnost podniku a faktory její udržitelnosti

Abstract

The subject of thesis "The Competitiveness of the Company and its Sustainability factors" identifies competitiveness of selected company based on the analysis of the internal and external business environment. In the theoretical part, the basic parameters of competitiveness are defined on both, the micro and macro environment. There are also described the methods used for the analysis. In the practical part, these methods are applied to a specific company and are used for modeling the strategy draft. The summary contains proposals and recommendations to improve the competitiveness of the chosen company and its sustainability factors.