Analýza spokojenosti návštěvníků sportovních center
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Procházková, Iveta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis is to find out the level of customer satisfaction with services provided by sport centres in Ostrava; RIDERA SPORT, CDU SPORT A SBA SQUASH. These sport centres are situated near each other, focused on the same kinds of sport and offer similar services. The marketing research in individual sport centres is applied and on the basis of the observed facts, proposals and recommendations for increase in customer satisfaction are formulated.
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Import 04/07/2011
Subject(s)
measuring satisfaction, visitor, marketing mix in facilities, positional map, sport centers