Návrh marketingové strategie Planetária Ostrava se zaměřením na oblast geoturismu

Abstract

This diploma thesis focuses on the Ostrava Planetarium. It addresses the design of a marketing strategy for the Ostrava Planetarium with an emphasis on geotourism, which is closely related to the Planetarium’s activities. The aim of this thesis is to develop a marketing strategy that would help increase visitor numbers at the Planetarium, potentially expand its educational program, reach new target groups, and broaden their knowledge. In the theoretical section, the reader learns about the history of planetariums worldwide, the history of the Ostrava Planetarium, and the history of other significant planetariums in the Czech Republic, as well as the current state of the Ostrava Planetarium. From a geological perspective, the immediate surroundings of the Planetarium are described, along with the extent of glaciation in parts of the Moravian-Silesian Region and, finally, the Quaternary period. In the practical section, the mineralogical composition of a few samples collected from the vicinity of the Planetarium was analyzed from a geological perspective. Furthermore, the thesis includes a proposal for a marketing strategy and the creation of an educational program on the topic of the interconnection between geology and space. The results of this work may contribute to increased attendance at the Ostrava Planetarium.