Trendy v marketingové komunikaci
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Authors
Roučková, Kateřina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Bachelor thesis is a theoretical summary of the most frequently used tools of marketing communication. These tools are generally chracterized also in terms of the effects of modern communication technology. Then, their use is described in the main areas of marketing communication. Some of these communication tools are ultimately interpreted to the industry in order to examine their possible use in this field.
Description
Import 03/08/2012
Subject(s)
marketing, marketing management, marketing mix, guerilla marketing, digital marketing, internet marketing, social network, direct marketing, event marketing, product placement, B2B market, B2C market