Analýza konkurenčního prostředí a návrh opatření k posílení konkurenční pozice na realitním trhu

Abstract

This bachelor thesis deals with the methodology of the competitive environment and strategic SWOT analysis. In the introduction part is performed the characteristics of real estate agents and property market, and also the history and market position of the company called Next Reality on the czech property market. The second part focuses on theoretical starting points in identifying competition, the elements of competition conflict and SWOT analysis. Based on the theoretical starting points is performed analysis of competition and specification strengths and weaknesses aspects, opportunities and threats company of Next Reality. The bachelor thesis is finished by evaluating the results of each method and the design of measures to strengthen the competitive position in the property market.