Master student loyalty at the University of Szeged

Abstract

Researchers have long studied the internationalization process of the higher education era. There has been exten- sive research conducted among foreign students to uncover their perceived service quality and satisfaction. How- ever, there is a relatively low number of studies that deal with foreign student loyalty in -depth. Therefore, the aim of the current study is to reveal what loyalty means for foreign master’s students at the University of Szeged. This exploratory study intends to reveal factors contributing to foreign student loyalty and therefore uses qualitative in- depth interviews. Interviews were recorded at the end or towards the end of students’ study programme. Results reveal that besides certain similarities between factors influencing foreign student loyalty, there are numerous factors that only appear at the individual level of international students. We can state that master students’ loyalty differs almost for each examined individual and requires further analysis.