Analýza spokojenosti obyvatelů města s kulturním životem

Abstract

This diploma thesis discusses the present situation of cultural life in the city of Zlin and then it analyses the citizen customer satisfaction with cultural life in the city. Its aim is to ascertain their attitude to culture in general and further to focus on the cultural life in Zlin. On the basis of this analysis an evaluation is made how much the citizen customers are satisfied with the culture in Zlin. At the end of the thesis, some recommendations are suggested that would improve cultural situation in the town. This aim is realized by a marketing research through interrogation. The analysis is performed on using the computer programme SPSS. The thesis is focused more specifically on selected cultural areas and cultural institutions.