Analýza využívání účelových značek na potravinářském trhu

Abstract

The goal of my thesis was on the basic of secondary research to collect relevant information about surveyed specific information labels on the food market of Czech republic. In the concrete I have focused on nine specific information labels used in the Czech republic, European Union or on the whole world. In the theoretical part of my thesis I dealt with theoretical possibilities of the application of specific information labels such as issues of brand and quality. I defineded a few criterias I have examined for each specific information labels. For the purpose of secondary research, I created a record sheet where I recorded the information for each label. In the part Analysis I have evaluated the results of secondary research on the basis of surveyed criteria. Then I have compared the various labels between them according to the criterias. I believe my work will be benefit for the consumers and producers on the food market of Czech republic.