Návrh marketingové komunikace sdružení pro uživatele biopotravin

Abstract

The aim of this thesis was to design appropriate tools for communication mix FINCLUB PLUS Company, Inc. in sales of organic food. In the first part are the theoretical knowledge of marketing communications. The second part focuses on a specific company FINCLUB PLUS, its past and present range. Further analysis is in progress currently the company's marketing communications and analysis of the macro. Basis for analyzing the data collected by survey. The aim of the analysis was to determine preferences and purchasing behavior of consumers of organic food. Based on the results of the analysis, I drafted an appropriate marketing communications.