Zpracování strategické analýzy vybraného podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis deals with the processing of the strategic analysis of a selected company. In the first part of the work are clarified by the theoretical methods and procedures which it is carried out strategic analysis. The application part contains the characteristics of the enterprise, PEST analysis , Porter's model, analysis of resources and financial analysis. Information detected by these methods are summarized in the SWOT analysis. Based on the results and findings have been proposed options for further action and development of the company.
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Strategic analysis, PESTE analysis, Analysis of resourses, Financial analysis, SWOT analysis.