Provedení strategické analýzy vybrané společnosti

Abstract

Top management of organisation is responsible for determining the correct tactical and strategic (long-term) targets and taking steps to achieve them. The formulation of long-term targets, vision and mission of the company, company strategy and its subsequent implementation and monitoring is matter of strategic management. To achieve a competitive advantage and to ensure long-term performance of the organization should contribute the continuous cycle known as strategic management. With the concept of strategic management is related also strategic analysis, by which a company can evaluate the influence of internal and external environment and realize their current situation and also future orientation.