Návrh komunikační strategie Institutu ekonomiky a systémů řízení
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Vysoká škola báňská - Technická univerzita Ostrava
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The aim of this thesis work is to create communication strategy of institute economy and controlling systems VŠB – TUO which should attract new students. First part talks about theoretical issues of marketing and marketing’s communication of university. Next part is focused on characteristic of VŠB – TUO, HGF of Institut of Economy and Controlling systems. Theoreticall part is assembled from analysis of universities and potential students. Based on this analysis is created communication strategy, characteristic and budget.
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marketing, marketing communication, university, student, candidate