Zhodnocení konkurenceschopnosti maloobchodní firmy

Abstract

The aim of this diploma thesis is to evaluate competitiveness in the chosen retail trade that sells shoemaker´s goods. In the first part of this thesis several conceptions of competitiveness and methods of its evaluation are introduced. In the second part the state of business environment is detected by PEST analysis and Porter´s five forces model. Comparison of two companies is performed by using selected indicators of financial analysis and Pollak´s model of vitality. SWOT analysis is used to summarize the findings. The following proposals and recommendations are based on the results of the analyses.