Zpracování strategické analýzy vybrané firmy

Abstract

The bachelor's thesis deals with the strategic analysis of a selected company operating in the brewing industry. The aim of the thesis was to determine the influence of external and internal factors on the current position of the company and, based on the knowledge gained, to propose recommendations leading to the support of its competitiveness and further development.

The theoretical part of the thesis is focused on defining the basic concepts related to strategies, strategic management and individual analytical methods. The practical part is devoted to the application of selected analytical tools, specifically PESTLE analysis, Porter's five forces model, SWOT analysis and financial analysis.

Based on the analyses performed, it was determined which factors have the most significant influence on the functioning of the company and how they affect its position in the brewing environment. The strengths and weaknesses of the company were identified, as well as opportunities and threats from the external environment. The output of the thesis is also recommendations focused on competitiveness and support of further development of the company.