Analýza vnímání značky HUAWEI čínskými studenty
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Authors
Legart, Martin
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Thesis deals with Huawei smartphone brand’s perception among Chinese students on Chinese smartphone market and describes their consumer behavior within this market. Thesis also deals with Chinese students’ attitudes towards other smartphone brands, Chinese brands included. Research was performed by using qualitative research-method called Focus Group Research followed by quantitative research-method of questioning by taking advantage of written quesetionnaire.
Description
Import 04/11/2015
Subject(s)
brand, brand image, brand perception, consumer behavior, mobile phone, smartphone, phone brand, China, Chinese market, Chinese brand, Chinese smartphone, Huawei, student, Chinese student