Analýza spotřebitelského chování na trhu ojetých automobilů

Abstract

In the bachelor thesis is analysed consumer behavior on the used cars market. In the theoretical part are analysed basic terms, definitions and actual situation on the market, which result from oficial statistics several institutions. In the practical part is analysed actual situation on the used cars market, which was ascertained by questionnaire. The research is focused on all consumers, who decide about purchasing an used car and planned purchasing the used car in 2 years. The research include respondents from all regions in Czech Republic. It means, the results are contributive for retailers of the used cars, primarily for small and large retailers, who cannot invest more costs to adverts and marketing campaigns.