Strategická analýza vybrané společnosti

Abstract

The goal of the bachelor work „Strategic Analysis of the Selected Company“ is conduct strategic analysis of the chosen company and draw up a strategies, which could be suitable for the chosen company in future. Theoretical part describes what the strategic management, analysis of external and internal environment is, and which will be basis for creating SWOT analysis. In practical part analysis are executed of the Selected company. On her basis I try to formulate a strategy oriented to stop decreasing sales and their regrow.