Firemní komunikace a kultura ve společnosti FEMONT OPAVA s.r.o
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Authors
Kyjovská, Nikola
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This diploma thesis deal swith the corporate communication and culture. In theory, theauthor deal swith thenature, structure and elements of corporate communication and culture. The following describes the different types of corporate communication and corporateculture. In thepractical partitcompares the theoretical principles of communication and culture to practice at FEMONT OPAVA, s.r.o. Analyze the situation in a particular company and suggests recommendations for management.
Description
Import 26/06/2013
Subject(s)
corporate communication, corporate culture, strategy, comparing theory with practice, design of the new procedure