Návrh inovační strategie obchodního útvaru podniku v energetickém průmyslu

Abstract

The thesis deals with the proposal of an innovation strategy for a business unit of a company operating in the energy industry. The aim of the work is to propose appropriate innovation measures focusing on process innovation and support for digitalization based on an analysis of the company's external and internal environment. The theoretical part defines the basic concepts in the field of innovation and innovation management and presents selected analytical tools, in particular PESTLE analysis, SWOT analysis, VRIO analysis and financial analysis. The practical part presents the analyzed company and evaluates its current functioning with a focus on the business unit. The impetus for the proposal of innovations was the extraordinary situation associated with the flood, which revealed the need to increase the e��iciency and flexibility of processes. Based on the analyses performed, a process innovation consisting in the digitization of selected activities of the business unit is proposed. The proposal also includes recommendations in the field of motivational tools supporting the involvement of employees in innovative activities. The proposed measures contribute to increasing the competitiveness of the company and to the more e��ective functioning of its business unit.