Návrh business plánu pro zdravotnické zařízení

Abstract

The aim of the diploma thesis was to design a business plan that connects the theoretical part of the work with real-world data and methods and verifies whether this intent is feasible in practice and sustainable in the long term. The theoretical part consisted of defining basic concepts related to corporate strategy, healthcare, entrepreneurship in healthcare, the legislative framework and digitalization, the healthcare services market, and the characteristics of the business plan itself. The theoretical part of the work served as a basis for the subsequent practical part. The application part of the thesis focused on the analytical evaluation of a specific healthcare facility and a detailed business plan proposal. The aim was to evaluate approaches and methods into a clear framework that can be used for planning and the subsequent integration of the strategy for a specific healthcare facility. Among the methods and approaches used to create the business plan were Porter's Five Forces analysis, PEST analysis, Gantt chart, BCG matrix, questionnaire survey, financial strategy, and finally, SWOT analysis. The application part also included the introduction of the healthcare facility for which the business plan was designed. The final part of the diploma thesis was focused on the overall evaluation of the business plan and a summary of the conclusions.