Zhodnocení konkurenceschopnosti strojírenského podniku

Abstract

The diploma thesis is focused on evaluating the competitiveness of the engineering company HŽP, a. s. The aim of the final work is to evaluate the competitiveness of the company using selected methods. The chapter part is focused on theory, where the concepts of competition and characteristics of individual methods are explained. The third chapter is focused on the application of selected methods. The first method used is PEST analysis, which examines the external environment of the company. Financial analysis is used to evaluate financial health. Spider analysis compares the results of financial analysis with competitors from the industry. At the end of the work are summarized the results and proposed recommendations for the company. It is clear from the results of the diploma thesis that the company is competitive.