Vliv obalu nealkoholického nápoje na rozhodování spotřebitele

Abstract

The aim of the bachelor thesis was to analyze the impact of soft drinks packagingKofola on consumer´s decision. The first part is devoted to theoretical basis, providing basis to thesis, from which comes analysis and practical part. The second part characterizes company Kofola. The final section deals with analyzing research results, on which are based recommendations made for the company Kofola. Marketing research was conducted by the method of electronic questionnaire. The questionnaire included questions focused on buying drink Kofola, satisfaction with beverage packaging and demanded properties of packaging.