Zhodnocení obchodní strategie dopravního podniku

Abstract

The goal of bachelor thesis is to evaulate current company business strategy and to create strategic alternatives by using internal and external analyzes. Theoretical part describes basic explanation like strategy, strategy management, mission, vision and strategic goals. Second part is focused on strategic analysis including PEST, SWOT and Porter five forces analysis. In third part is characterized company HB Transkamion v. o. s., which figures in national and international logistics. All information about company works like a starting point for PEST analysis and Porter five forces analysis followe by SWOT analysis. After practical part followes part with suggestions and recommendation for the company.