Analýza prodeje distributora čajů

Abstract

The diploma thesis is devoted to the topic "Tea distributor analysis". The aim of the diploma thesis was to provide a tea distributor with advice on whether or not to continue its activities. The theoretical basis of sales was developed to meet the target. Tea distributor characteristics, macroenvironment analysis, marketing mix analysis and Tea Distributor SWOT analysis were developed. The primary data collection methodology includes the fourth chapter. In addition, the analysis of sales and sales of the tea distributor was carried out. On the basis of the analyzes carried out, recommendations for the tea distributor's activity were proposed.