Strategická analýza podniku

Abstract

Diploma thesis focuses on strategic analysis and strategy recommendation for Vikon, s.r.o. company. A goal of the thesis is to conduct the strategic analysis which results into knowledgebase based on which the strategy is recommended. The first chapter deals with theoretical concept – formulations, strategy selection, financial analysis, SWOT analysis. Further on are these concepts applied on a particular company example. The company is described in the third chapter. Next chapter is dedicated to the strategic analysis itself with a help of PESTE analysis, company resources analysis, financial analysis and concluding SWOT analysis. Based on evaluation the strategy and recommendations to its conduct were designed.