Optimalizace strategie podniku

Abstract

The diploma by name called "Optimization of Business Strategy" deals with internal and external analysis of the company VeLiSkon s.r.o. With the assessment of its present situation and the more suitable strategies for its future development, the first part of the work deals with the theoretical definition of terms In each phase of the strategic analysis, the second part applies this knowledge to the analyzed company. Based on the assumptions made by the analyzes, conclusions were drawn by these findings and the proposals will be recommended to the owners of the company VeLiSkon s.r.o The proposals can help to strengthen and establish new goals and strategies in the construction sector of the South Moravian region.