Měření spokojenosti zákazníků s výrobkem na stavebním trhu

Abstract

In my graduation theses I state satisfaction of consumer with Product in Building Industry. Concretly that´s building sizing materials of mark CEMIX, wich produces a firm LB Cemix s.r.o. On construction market is today a grande competition. With growing competition also grow a sturggle about consumers. Firm regaining a consumers if the consumers are satisfied with their products. That´s why I state satisfaction of consumer with building sizin materials of mark CEMIX. Concretly I state satisfaction with price of these sizing materials, with qualitative properities, availibility and with assortment. I executed the research by electronic questioning. Questionnaire was set on server vyplnto.cz. On this server is filling of questinnaire for respondent very easy and take him only little time. Of record I found out, that consumers are content with qualitative properities, with price,availibility and with assortment of sizing materials of mark CEMIX.