Rizika podnikání malých a středních firem

Abstract

The concept of risk is currently still occurs at a higher frequency. The business is one of the important prerequisites for the successful management of business risks. Risk conceals uncertainty in future developments, we can speak generally about the risks of negative but also positive. Usually we mean by risk, but present a possible negative development, or the fact that the expected positive outcome will not occur. If it wants to be an entrepreneur in today's tough competition succeed, it must make a number of changes (in marketing, management system, finance, strategy, etc.). Of course any change brings risk and success is never guaranteed. The aim of the thesis is to evaluate the risks in selected companies. Attention in the first part is devoted to the definition of basic concepts. In the practical part of the basic data are defined as name, address, registered capital and scope of business of NEDFORM Ltd. The following is history, as the company looks today, the product range and organizational structure, human resource development system. There are also lists the main customers and competitors analysis. The design of the method is used brainstorming, strategic analysis - method of PEST and SWOT method. Using the method of SWOT are identified strengths, weaknesses, opportunities and threats. The analyzes of the curfew - the main risk is identified, the draft resolution, as well as other risks defined by the company. Furthermore, an analysis of the current state of SMEs in the Zlín region and determine the impact of economic crisis.