Strategický management ve vybrané organizaci

Abstract

This work is aimed at Strategic Management for the company producing protective clothes. The internal and external analysis methods were used in the work as well as prognosis methods. The output of these forecasts includes three different scenarios. Information obtained from analysis is used to express strategy for next three years. Separate and aim strategy is suggested. The vision and mission of the company and seven goals were proposed too. This work also includes recommendation for company strategy implementation where the concrete advices and recommendations for company direction are.