Zlepšování procesů ve vybraném výrobním podniku

Abstract

The thesis deals with a comprehensive analysis of the key areas affecting the efficiency, performance, and competitiveness of the company Umělecké zvonařství Dytrychová s.r.o. It identifies the main bottlenecks and problems that hinder higher efficiency and, based on twelve conducted analyses, proposes specific steps to simplify and clarify internal processes, especially in the areas of warehouse management and e-commerce. Implemented measures, such as the new warehouse layout, product labeling, introduction of an electronic inventory system, and modernization of the e-shop, are expected to contribute to increased efficiency, better organization of processes, and higher customer satisfaction. The thesis further suggests solutions for personnel, financial, and ecological challenges as well as the development of a marketing strategy, thereby creating a plan for the further development of the company.