Zhodnocení konkurenceschopnosti výrobního podniku

Abstract

The aim of the bachelor's thesis is to evaluate the competitiveness of the production company on the basis of the theoretical-methodical basis of competitiveness, and it is also necessary to propose certain recommendations, which should be the bankruptcy ability of the company. The bachelor's thesis consists of six chapters, two of which are the main chapters. An introduction is given at the beginning of the work, followed by the first main part, where individual basic concepts and methods of competitiveness assessment are theoretically analyzed. The theoretical part is followed by the characteristics of the company, where the ABC company and its range of products are presented. Furthermore, the second main part is prepared, which deals with the analysis of the competitiveness of the selected company ABC. This part of the thesis contains the method that was described in the theoretical part. These are four types of analysis that monitor different types of environments or certain parts of the business. For the purposes of this work, the following methods were used: Porter's model of five competitive forces, PEST analysis, financial analysis and SWOT analysis. The penultimate subsection contains important results of the analysis and recommendations for the ABC enterprise. At the end of the thesis there is a conclusion that summarizes the entire bachelor's thesis.