Analýza věrnostního programu společnosti na trhu čerstvých šťáv

Abstract

The theme of the thesis was to analyzes loyalty program on the fresh juice market. Marketing research was implemented by two methods. The first method was the on-line questionnaire, a second method was a mystery shopping, which took place at the Shopping center Forum Nová Karolina. The main aim of this thesis was to analyze the company's loyalty program UGO trade.