Návrh marketingového plánu rodinného podniku
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Vysoká škola báňská – Technická univerzita Ostrava
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The subject of this Bachelor thesis is a marketing plan design of a family business. Theoretical part is mainly focused on marketing plan in terms of definition and structure using professional literature. Second part is devoted to characteristics of the edible insect market, methodology of data collection, and marketing environment analysis. Last part of this thesis is the actual marketing plan assembled using the information from performed analyzes.
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marketing plan, marketing research, marketing mix, e-shop, situational analysis, market characteristics, edible insects