Marketing uhelné společnosti

Abstract

Bachelor thesis focuses on marketing of coal companies. The work is divided into two parts. In the first part are defined by the theoretical background, which are engaged in marketing, marketing and communications mix. They are also mentioned here the analysis of external and internal business. In the second part of the analysis applied to the fictional coal company. The results of these analyses are summarized in a SWOT analysis. Following the evaluation of all the listed company's analyses is recommended suitable communication mix. This communication mix is described separately for inside and outside the company.