Financování vybraného sportovního klubu

Abstract

This bachelor thesis deals with the financing of selected sports club, FBC Přerov. The main objective of the thesis is to identify and evaluate the financial flows within the club based on a detailed analysis of the current state, analyze the structure of its income and expenses, and subsequently propose measures leading to the strengthening of economic stability and streamlining the organization's management. To achieve the set objective, methods of analyzing internal accounting documents for the year 2025, a semi-structured interview with the club president, and a SWOT analysis to evaluate the internal and external environment of the organization were used. The results of the financial analysis showed that the club is highly dependent on public subsidies and membership fees, while the share of private resources from sponsorship is insufficient. Although the club is financially stable thanks to the created financial reserves, its main weaknesses include the absence of a marketing specialist and a critical lack of sports infrastructure in the region. Based on these findings, strategic measures were proposed, specifically the professionalization of fundraising, the redefinition of the marketing strategy focused on selling social value, and active lobbying for new sports infrastructure.