Motivácia a odmeňovanie zamestnancov v maloobchodnom reťazci drogistického odvetvia

Abstract

The aim of this bachelor thesis was to analyze the current system of employee motivation and remuneration in the company dm drogerie markt and, based on the results of a questionnaire survey, to propose specific recommendations for its improvement. The theoretical part focuses on key concepts related to work motivation, individual motivational differences, employee benefits, and remuneration systems. The practical part is based on quantitative research carried out through a questionnaire survey among the company's employees. The findings highlighted strengths in the motivational system, such as satisfaction with basic benefits and workplace atmosphere. However, several areas with room for improvement were also identified, especially regarding the lack of transparency in the bonus system, insufficient individual recognition of performance, limited flexibility in benefit offerings, and a need for more adaptable working conditions. Based on these findings, the thesis presents several recommendations, including the implementation of a clear performance evaluation system, stronger positive feedback from supervisors, the introduction of a cafeteria-style benefits system tailored to employees' life stages, and the possibility of part-time contracts and more flexible shift planning.