Podnikatelský záměr pro založení cestovní kanceláře se specializací na rozvojové země

Abstract

The master´s thesis deals with a creation of a business plan for setting up a travel agency that will specialize in developing countries. The theoretical part of the thesis is devoted to basic knowledge about tourism and the theoretical and methodological basis for the creation of a business plan. In the practical part of the thesis developing countries are characterized with regards to an effect of selected humanitarian organizations in these countries. Furthermore, in this part of the thesis the business plan is elaborated in detail, which includes defined theoretical and methodological outputs. On the basis of the results of the implemented analyses, proposals and objectives that reflect the focus of the travel agency are described at the end of the thesis.