Návrh rozvoje systému CRM v pojišťovací společnosti
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Authors
Tietzová, Michaela
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis aim is to analyze existing CRM in company and suggest appropriate modification company CRM system, or innovation that could improve successfully in the future active customer care
and facilitate the work of the marketing department.
Description
Import 06/11/2014
Subject(s)
CRM Customer, Turnover, Marketing, Customer Loyalty, Customer care, Relationship marketing