Analýza procesu prodeje na stavebním trhu

Abstract

The thesis analyzes the sales process of the company on the building market. The aim of this thesis was to evaluate the customer satisfaction Českomoravský beton joint-stock co. in the Moravian-Silesian region using the analysis of the sales process and the survey. It evaluated the overal approach and conduct. The proposed recommendations were based on the facts, that will contribute to greater customer satisfaction and more effective of the entire sales process.