Hodnocení přímého prodeje na trhu kosmetiky

Abstract

This thesis is called to analyse customers compliance with direct sales of cosmetic products of Mary Kay company, how often customers buy this brand of cosmetic products and if any recommendation, which implementation should lead to more frequent purchase, could be found. Research results show that customers would prefer price discounts and volume rabates to buy more frequently. Team of cosmetic advisers enlargement and improvement of their skills would enable to meet customers satisfaction more profoundly.