Strategická analýza podniku v oboru dopravy a skladování

Abstract

The goal of this bachelor thesis is to carry out a strategic analysis of the enterprise ČSAD Havířov a. s. using strategic analysis tools. The theoretical part includes the explanation of terms and the description of tools, both related to the methods of the strategic analysis. The practical part of the theses tries to analyse the external and internal factors influencing the enterprise. In this part of the thesis the PEST analysis is used, which helps to understand the external environment of the enterprise. Furthermore the thesis makes profit of the Porter analysis, which serves to estimate the competitiveness of the enterprise. The analysis concludes that the company ČSAD Havířov a. s. has a very good market position in the field of transportation and storage. In the final part of the thesis suggestions and recommendations are presented which should lead to an improvement of the current state of the enterprise.