Marketingová strategie rozvoje tenisového klubu TK Slavia Orlová

Abstract

The essence of this work is to analyze the marketing strategy of the tennis club TK Slavia Orlova, which aims to identify a marketing plan for the club's proposal for further development. The thesis is composed of the theoretical and practical part. The theoretical part is elaborated definitions of key concepts of marketing, SWOT analysis, characteristics of tennis and tennis club TK Slavia Orlova. The second part focuses on identifying the marketing mix of the club, club SWOT analysis and research of customer and their satisfaction. In the final part of the proposals are recommendations to improve the marketing situation of the club with consequent improvement in market position.