Provedení analýzy komunikačních kanálů generace Y a Z

Abstract

The purpose of this thesis is to analyze the communication channels of Generation Y and Generation Z. The differences and preferences in the use of communication channels of two successive generations were determined through the analysis. The research was carried out using a quantitative method of inquiry and the results were subjected to testing independence. Hypotheses were established for the purpose of research and then were confirmed or rejected. Based on the acquired information, suggestions and recommendations of which communication channels Generation Y and Generation Z can use to address community and successfully communicate with, were introduced in the conclusion of this thesis.