Analýza spotřebitelského chování na trhu rychlého občerstvení

Abstract

Objective of the bachelor thesis was to analyze the current situation in which there is a specific fast food restaurant, determine how customers see the products, as manifested their consumer behavior and find those recommendations and tools of marketing mix to achieve higher satisfaction of existing customers to attract new and in order to achieve higher revenues. For the purpose of analyzing the current situation of the company was conducted its own market research. The results of this analysis, it was suggested recommendations to improve marketing mix.