Konkurenční pozice maloobchodního řetězce

Abstract

This work deals with marketing research and the possibility of its use in routine practice. Using a structured questionnaire, using the method of personal interviews to become the default technique is unrepresentative focus on the customer's perception. Furthermore, we think of the various tools of marketing mix and the satisfaction of the respondents find the current services and the Tesco hypermarket in Valasske Mezirici. Finally there is the possibility of improvements outlined the various instruments of the marketing mix.