Zpracování strategické analýzy společnosti působící v zemědělství

Abstract

The thesis deals with strategic analysis of a selected company which focuses on road freight transportation, timber harvest and log handling. The thesis is divided into two parts, the theoretical and practical part, and contains of 5 chapters, including the introduction and the conclusion. The second chapter describes the theoretical background of strategic analysis. Firstly, it is explained what strategic analysis is and then the methods are introduced. These are the macro environmental analysis, where the PESTE method is described, and the micro environmental analysis, where the Porter´s five forces model is defined. Furthermore, in the internal analysis, the analysis of internal factors is described as well as the financial analysis and its indicators.The following chapter describes the selected company. The practical part uses the methods defined in the theoretical part. The micro environment analysis, the macro environment analysis and the internal analysis are carried out. The method analysis uses the information and data from 2014 to 2016. Finally, the selected company is evaluated by SWOT analysis and based on the obtained results from the methods applied a strategy for the selected company is suggested.