Tvorba plánu marketingové komunikace ve vztahu k životnímu pojištění
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Date issued
Authors
Nytrová, Markéta
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901793
Abstract
The aim of my dissertation was measurement of customers´ satisfaction with life insurance. Rise of classical flagship branches which Životní pojišťovna ING do not dispose of is a fundamental suggestion. These branches could help to win new customers, who have not become the clients of Životní pojišťovna ING just due to absent of these branches.
Description
Import 01/09/2009
Subject(s)
environment, products life insurance, classical flagship branches, clients