Strategický plán organizácie

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Kmeťková, Patrícia

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The goal of this bachelor work ist to propose a strategy for a particular operation with a suitably chosen analysis. The theoretical part describes the theoretical basis for the development, implementation and control strategies. In analyzing the current state of theoretical knowledge is applied to a specific operation under consideration. For more meaningful was used for period 2007 - 2009. The task of heading the proposals is chosen based on the results of analysis suggest a strategy that could help in its next operating activities.

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Import 29/09/2010

Subject(s)

strategy, differentiation, proposal, operation POHODA, PEST analysis, Porter analysis of five competitive forces, SWOT analysis, Financial analysis

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