Analýza marketingového mixu fitness center

Abstract

This bachelor thesis is focused on analysis of marketing mix of fitness centres in city of Ostrava. Fitcentres were compared on facts based on theoretical basis and methodics of fictive customer – Mystery shopping. Thesis consists of two parts – theoretical and practical. In theoretical part is services marketing mix with its aspects explained in detail. This is followed by description of methodics and by research content. Second part is practical part, where are fitcentres compared on the basis of previously created factors in several categories.